Dial-a-Phone is the UK’s No1 specialist supplier of contract
mobile phones. Over the past 10 years they have had over 3
million customers connect onto all the major networks
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A bit more information about Dial A Phone
Dialaphone (Dial-A-Phone, Dial A Phone) is an independent mobile phone
retailer in the United Kingdom. It was established in February 1995 as a
direct marketer and supplier of mobile phones and mobile phone accessories.
The e-commerce website went online in September 2000. In 2008 it was
acquired by Phones 4u and is now part of the 4u Group.
Dialaphone was founded in February 1995 by Jonathan Beck and Richard
Frank with capital borrowed from Beck’s father. While there was enough
investment to fund telephone lines and recording equipment, the company
had to carry out transactions without tracking software. Instead, Beck
organised a system of trays and runners to keep track of orders during the
company’s early days.
During the late 90’s Dialaphone experienced rapid growth in a burgeoning
market. This, along with the business’ minimal running costs, attracted the
attentions of several investors. In 1999, a deal was made with Barclays
Private Equity to take a majority share in the company in return for
investment. This investment enabled the business to expand into the online
area and develop a new website called www.dialaphone.co.uk.